BIG DATA: HOW DOES IT BENEFIT COLD CHAIN LOGISTICS?

There is always room for improvement when it comes to optimising routes. You want to be on time to save as much as you can doing it. Allotting too many or too little resources to a particular shipment are both not ideal. If you do too much, you risk wasting unnecessary resources, but if you do too little, you run risk of overlooking certain key factors. There are no one-size-fits-all approaches to the delegation of resources. Multiple variables can affect its necessities, for example; shifting fuel prices, flight availability and routings, vehicle issues, and adverse weather. Employing the use of big data analytics may enable organisations to better foresee potential challenges. Real-time tracking and visibility, weather forecasts, fleet maintenance and staff schedules, can all be incorporated into a system that can spot trends and patterns, offering computed data that offers optimal and better insight that can be used to adjust routes accordingly.